Robots, wellness and kindness – Generation Alpha’s 2033 vision for work unveiled at international property event in Cannes

16 March 2023

A special film commissioned by NOMA, capturing the hopes, expectations, and dreams of a group of young Mancunians imagining the world of work in 2033 was premiered today at the global property event MIPIM in Cannes, France.

The film, featuring 25 young people from St James’ Primary School, in Rusholme, Manchester, opened a forward-facing panel discussion called ‘Future proofed investment: Can Manchester deliver for Generation Alpha? Imagining 2033.’

Joining Dan Hyde, Development Director for MEPC at NOMA on the panel were: Becca Heron, Strategic Director of Growth & Development at Manchester City Council, Rachel Haugh, Co-Founding Partner at architects SimpsonHaugh, Jane Healy Brown, Director at Arup and David Hilton, Business Development Director at MIDAS.

Dan Hyde said:

“Hearing from the young people about how they think they will interact with their city when they start work was fascinating and instructive. While we expected a few ‘out there’ ideas like teleportation hubs and robots delivering snacks to workers throughout the day, it was great to see how important being part of a supportive, kind, and collaborative community in the office was to them.

“It was clear from the pupils that sustainability, health, and wellness are now essential and expected too.

“Given Manchester’s MIPIM 2023 theme is ‘Generation Manchester’, we thought it was only right to hear from the people who, in 10-15 years’ time will be working in the city and playing a part in its future success.”

Dan adds: “At NOMA we are investing for the long-term and building a vibrant, diverse and welcoming neighbourhood based on putting people at the heart of everything we do.

“As we prepare to complete 4 Angel Square – our pioneering new flagship office building – we’ve naturally spent a lot of time thinking about the future needs of our occupiers, which is why the design of the space is so flexible and user friendly, complementing our commitment to sustainability.”